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ตั้งราคาแบบคลาสสิกลงท้ายด้วยเลข 9
วิธีการนี้อาจจะเห็นกันบ่อยๆ ก็คือ เปลี่ยนจากลงท้ายด้วยเลข 0 ตามปกติ ให้ลงท้ายด้วยเลข 9 หรือ 90 เช่น 690 หรือ 699 ซึ่งเทคนิคนี้จะมีผลต่อหลักจิตวิทยามากขึ้นในการดึงดูดผู้ซื้อให้ตัดสินใจซื้อได้ง่ายขึ้น เพราะจะรู้สึกว่าสินค้ามีราคาถูกลงกว่าเดิม ทั้งๆ ที่ความจริงแล้วถูกกว่ากันแค่ 10 บาท หรืออาจจะแค่ 1 บาทด้วยซ้ำ
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เริ่มมีมาให้เห็นกันเยอะเลยนะครับสำหรับเทคนิคนี้ ซึ่งมีผลทางจิตวิทยาค่อนข้างสูงเลยล่ะ และมีการนำไปใช้กันตามห้างใหญ่ๆ ด้วยนะ ซึ่งเทคนิคก็คือ ให้เขียนป้ายราคาโอเว่อร์ไว้ก่อน จากนั้นก็มีราคาขายจริงเป็นตัวสีแดงเขียนไว้ข้างๆ เพื่อให้เทียบกันอย่างเห็นได้ชัดเลยว่า เราลดราคาลงมาให้แล้วนะ ทำให้ลูกค้ารู้สึกว่าสินค้าเราลดราคาแล้ว คุ้มค่า น่าควักเงินซื้อเป็นที่สุด ซึ่งช่วยกระตุ้นยอดขายได้ดีมากเลย โดยเฉพาะพวกสินค้าที่มีราคาสูง ก็สามารถเพิ่มยอดขายได้มากขึ้นทั้งๆ ที่ราคาขายจริงๆ อาจจะเท่ากับคู่แข่งตั้งแต่ต้นแล้วก็ได้
ยิ่งซื้อยิ่งลด
ลด แลก แจก แถม ก็เป็นเทคนิคการขายแบบตั้งราคาขั้นเทพที่ใช้กันมานาน ซึ่งจะช่วยล่อความสนใจให้กับลูกค้าด้วยการเพิ่มส่วนลดเวลาที่ลูกค้าซื้อมากกว่า 1 ชิ้นขึ้นไป ส่งผลดีคือ ทำให้เราได้ปริมาณการซื้อที่มากขึ้น และเป็นส่วนหนึ่งในการทำโปรโมชั่น ทำให้ลูกค้ารู้สึกคุ้มค่ากว่าการซื้อแค่ชิ้นเดียว ทำให้ยอดขายเติบโตกว่าคู่แข่งได้หลายเท่าในเวลาอันรวดเร็ว
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คนไทยเป็นคนที่ชอบอะไรที่ลด แลก แจก แถม อยู่แล้วครับ เพราะฉะนั้นขอแค่ได้ของแถมเล็กๆ น้อยๆ ติดมือกลับไปบ้าง ก็จะทำให้รู้สึกว่าคุ้มกว่าซื้อกับร้านอื่นทันที เช่น ถ้าเราขายโทรศัพท์ อาจแถมฟิล์มกันรอยไปด้วย ทำให้ลูกค้าใช้งานได้จริง และรู้สึกว่าตัวเองไม่ต้องไปเสียเงินซื้อ เสียเวลาหาซื้อเพิ่ม และทำให้ตัดสินใจซื้อและใช้บริการง่ายขึ้นกว่าเดิมเยอะ
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